Professionals say LatAm hunger for e-games to grow at warp speed

Latin America's share of the international market for electronic games might be small, but it is set to grow at warp speed, specialists have stated.

Alexandre Ziebert, technical marketing manager for Santa Clara, California-based technology firm NVIDIA, said that while the region represent just 4 percent of the world market, over the next few years "it is anticipated to grow at a speed of 20 percent yearly."

"This market (growth) rate that our company believe will be reached in the coming years and approximately 2020 is for the entire area, specifically Mexico, Peru and Brazil," Ziebert informed Xinhua on the sidelines of Campus Party Mexico 2016, a technology fair taking place from June 29 to July 3 in Guadalajara, the capital of Mexico's western Jalisco state.

That's why NVIDIA is staying on in Latin America, he stated, "to offer more and much better material" for computer games, virtual reality (VR), computer game and more.

Figures show 80 percent of the video game players in the area play games on their PC’s or smart phones, investing approximately 3 hours a week playing on their devices, he included.

2016 has been a huge year for VR, according to lots of market observers.

Facebook, for example, released its Oculus VR safety glasses and Surround 360, its 3D video capture system, while Google revealed Daydream.

It's not just business that stand to take advantage of Latin America's growing appetite for video gaming, stated Mexican-born Daniel Rodil, designer of Playstation's popular Murasaki Mist computer game.

Nations like Mexico could take advantage of the demand to establish their own video gaming industries, generating income and jobs while doing so.

"Unfortunately, they don't take the industry seriously, so they don't allocate academic resources to train youth in establishing video games, which in turn would cause the development of companies, tasks and considerable earnings," said Rodil, who is also head of Hollow Games.

The talent is there, he stated, but without appropriate investment, nations such as Japan, the United States, India and China will continue to gain ground, while Mexico drags.

According to The Competitive Intelligence Unit, a Mexico City-based consulting firm, Mexico's video games market produced nearly 20 billion pesos (about 1 billion U.S. dollars) in 2015, an almost 7-percent increase over the previous year.